Communication is the staple that keeps teams and people close together and on the same page. Jacqui Patton sat down with us to talk about all things communication. She is from an Island in Europe called Jersey, and guess what? That’s where we get New Jersey from! What a fun fact! Jacqui is the founder of Ink Blot Creative and works with brands to communicate effectively with their audiences and is the perfect person to talk about effective communications! Here is a sneak peek of what this episode consists of: [6:25] From theater school, it’s all about communication, translate that into communication with teams  [9:15] Define your big why and then all the other communication outlets become easier to create based on your main reason for doing what you do. [19:20] How do we tweak our content for our audience? [12:00] Brand is a marketing concept that is highly important [14:25] Go unfollow everyone whos a competitor of yours  [17:25] Fill your feed with content that serves you  [27:10] Businesses only work as well as the people who work within them [28:15] Have a communication cycle [37:25] Transparency is the key to embracing communication Where can you find Jacqui?  https://inkblotcreative.co.uk/ (https://inkblotcreative.co.uk/) @ink_blot_creative on Instagram Listen to her podcast, https://podcasts.apple.com/gb/podcast/stay-connected/id1503192978 (Stay Connected)  DOWNLOAD her 10 Steps to Confident Communication Freebie! Support our podcast by going to http://patreon.com/rendereducate (patreon.com/rendereducate) Next week we will drop an episode about scaling your creative business!