“I have a rental business, but how do I make it stand out from the rest?” In this episode, rental business coach Lane Richards discusses the importance of individuality and interlacing your personal brand with your business.  Lane' Richards is the multidisciplinary entrepreneur and creative genius behind the award-winning specialty rental company, Something Borrowed Portland. Sold in 2018, Lane' now offers mentoring and strategic business planning to specialty rental companies looking to build and scale a profitable business. Here is a sneak peek of what this episode consists of: [4:36] Sending clients to your competition  [8:38] We all have our own niche, but we learn from each other [10:18] Killing your business with “Imposter Syndrome” [12:24] It’s okay to be slow to grow [24:06] Followers on social media does not equate to money Lane' can be found online at http://lanejrichards.com/ (lanejrichards.com), via Instagram @lanejrichards, or via https://www.facebook.com/LaneRichardsCoaching (Facebook)